Media Resources

📝 Recognizing United Way of DeKalb County

When referencing United Way of DeKalb County in written content, press releases, newsletters, or marketing materials, please follow these guidelines:

• Always use our full name on first reference: United Way of DeKalb County

• On subsequent mentions, you may shorten to United Way if appropriate.

• Include our official logo where applicable. Logos are available in full color, all white, and all black — do not alter, stretch, recolor, or modify the logo in any way.

• When referencing funded programs, please use phrasing such as:

  “This program is funded (or funded in part) by United Way of DeKalb County.”

• On social media, tag our official handles and use approved hashtags to amplify your post’s reach.

• When space allows, include our tagline:

  UNITED IS THE WAY TO LASTING LOCAL CHANGE

📝 Brand Language (use exactly as written)

Mission: United Way of DeKalb County brings people and resources together to build a healthier community, expand opportunities for youth, strengthen financial security, and foster a resilient, connected DeKalb County.

Vision: We envision a DeKalb County where every person has the opportunity to reach their full potential, supported by a united community working together to create lasting change.

Values: At United Way of DeKalb County, our work is grounded in these core values:
• Collaboration – We believe lasting change happens when we bring the community together around shared goals.
• Community Impact – We are focused on measurable results that strengthen the foundations of a healthy, secure, and resilient DeKalb County.
• Compassion – We approach our work with empathy, always striving to uplift individuals and families with dignity and respect.
• Integrity – We are transparent, accountable, and driven by a deep sense of responsibility to our community and partners.

Tagline: UNITED IS THE WAY TO LASTING LOCAL CHANGE

🌟 Our Four Impact Areas

United Way of DeKalb County focuses on four core areas to create lasting change:

1. Healthy Community 🏥 – Expanding access to healthcare, preventive education, and resources that strengthen overall community well-being.

2. Youth Opportunity 🎓 – Investing in education, mentorship, and enrichment programs to empower the next generation.

3. Financial Security 💼 – Supporting families and individuals in achieving stability through resources, skills, and sustainable opportunities.

4. Community Resiliency 🤝 – Strengthening safety nets, fostering strong partnerships, and ensuring our community can thrive even in times of crisis.

Use these impact areas to frame your marketing and highlight how your work connects to United Way of DeKalb County’s mission.

Logo Usage Guidelines

Below are the official United Way of DeKalb County logos. Do not modify these logos in any way. To download, simply click on an image— it will open in a new window. Then, right-click on the logo and select “Save As” to save it to your device. For all digital use, please use the full-color logo unless the blue font is difficult to read — in that case, use the version with the full-color Circle of Hope and white text. If your project cannot be printed in full color, you may use the all-black or all-white logo options. 

Again, under no circumstances should the logos be altered, stretched, recolored, or edited in any way.

📱 Official Social Media Handles

• Facebook: @UnitedWayDeKalbCounty

• Instagram: @UnitedWayDeKalbCounty

• X (Twitter): @UWDeKalb

• LinkedIn: United Way of DeKalb County

🏷️ Approved Hashtags

• #UnitedWayDeKalbCounty

• #UnitedIsTheWay 

• #HealthyCommunity 

• #YouthOpportunity 

• #FinancialSecurity 

• #CommunityResiliency

(For ALICE-related posts as needed: #United4ALICE, #MeetALICE.)